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We are a group of architects and urban planners who have been operating between Italy and South East Asia for more than 20 years.

Our mission is to provide design services with particular attention to the sustainability of the interventions.

Our philosophy is to recognize the history and morphological, social, economic and environmental characteristics of the site, so that the project is a natural evolution.

The master plan is the most important phase of the design process, because it defines the orientation of the project, the concept, the main ideas, the structural and functional scheme of the interventions.

We bring with us the culture of the Italian and European project and at the same time we combine an understanding of the urban and architectural development dynamics of the Asian contexts in which we operate, to create highly recognizable interventions but at the same time respectful of the cultural and social contexts of the sites.

meet the team


Francesco Procacci - Founder, CEO

Urban planning

Francesco Procacci is an Italian leader master planner and urban designer with strong professional back ground in Asia. He is a professional consultant and disegn director with the highest understanding of the markets while providing sustainable solutions for both private ad public developments. He has matured the best understanding of the Asian markets and developments while providing valuable professional services in master planning, urban design and landscape archietcture thanks for his Italian background and knowledge of the art of designing cities and shaping urban landscapes.


PHD in Urban planning (2006), Baccalaureate at the Architecture and Society Faculty of Milan Polytechnic (Italy) (2001). More than 21 years of experience in master planning and urban design, landscape architecture.


Paolo Cucchi - Principal Partner, Chairman


Paolo Cucchi obtained his Master of Architecture Degree at I.U. A.V.- University of Architecture of Venice. Part-time professor at NUS - National University Singapore - in 2003, professor at UTM - University Technology Malaysia - for 7 years, he has been visiting professor at University of Bologna , Italy -Faculty of Architecture Aldo Rossi - in 2006, external examiner at Tsinghuo University Beijing, in 2013. Invited to organize an International competition in K.L. (participant architects: Kengo Kuma - Mecanoo - Mario Botta - Rahul Mehrotra - Manfredi Nicoletti). In 2014 has been appointed by ICIF lakov Chernikov International Foundation- to select 1 0 prominent young South East-Asian architects. President of IAA South East Asia Branch since 2015


Alessia Galimberti - Principal Partner.

Interior Design

Architect, PhD in Projects and Urban Policies at Polytechnic of Milan, working as Urban Planning and Mobility consultant, at the institutional level. Her characteristic is creativity and functionality. Working for years of: Architectural, Design and Communication. She collaborates with leading companies in Design, Fashion and Food.


Alessia Galimberti has reached in over seventeen years a specific experience in Interior Design. The Studio works about: Design, Corporate Identity, Events & Communication.


Fulvio Santarossa - Principal Partner.

Urban and architecture restoration

Graduated from the Milan Polytechnic in Urban Planning in 2001, he carries out urban and architectural design activities in mountain contexts and in alpine areas, with particular attention to the issues of sustainability of the interventions and the use of eco-compatible materials. Specialized in consultancy in the field of territorial, urban and environmental planning; impact assessments, environmental and impact assessments.


Coordination of complex analyzes. Territorial planning, including actions of community development programs. Conservative recovery of existing historical heritage. Design of the collective spaces of the city.


Giuseppe Pennati - Principal Partner.

Real estate

He has thirty years of experience in project marketing, with particular reference to the Italian and European market. It deals with the marketing and sale of products in the real estate sectors, with particular reference to the residential and tourism-hotel market.

Key figure in the design phase of the project with reference to the feasibility of the interventions and their marketing and sale.

He deals with analysis of the real estate market and SWOT analysis applied to urban projects, master plans and new residential and tourist expansion projects.


Kiet Lam - Principal Partner.

Archviz Artist  I

Kiet has 10 years of practical experience in the field of Architecture, Urban Planning & Interior Design. His expertise is developing concept & digital visualization as well as project management in order to provide the highest quality designs with strict schedule.


Started his career in 2006, until now he has precious experience in large scale projects related to residential, hospitality, office buildings in South East Asian countries. On the other hand, he keeps researching new graphical tools which can improve the workflow more effective for all team members throughout design process.

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